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Powering the ‘Now’ Economy

Now Economy

Scale-out Database Meets Uptime Needs of Geographically Distributed Users

There’s no question: In today’s on-demand economy, customers must have consistent, accurate data access no matter where they are located. Systems need to respond within milliseconds with no downtime, ever. At the same time, the need for cost efficiency and agility is driving businesses toward the cloud. But porting the high-powered relational database management systems (RDBMSs) that run businesses to the cloud is not an easy task. The large databases used by most of the world’s largest companies cannot take advantage of the flexibility and power of the cloud.

For decades, RDBMS vendors have been working on solutions to the problem of ensuring transactional consistency in a geographically distributed world. Barry Morris co-founded NuoDB five years ago to take on the challenge and created a high-powered, scale-out database that would run on commodity hardware in cloud-based data centers.

Having achieved rapid growth in a fairly short amount of time, Morris is now moving from the CEO post into the position of executive chairman, where he will focus on supporting customers and strategic growth initiatives aimed at tapping a market that will top $40 billion this year, according to IDC.

Some of the largest companies in the world trust their businesses to NuoDB, adds Morris. “Our customers are betting the farm on us. These databases will be in use for decades. These relationships are critical. It’s all about me being there with customers and understanding their business challenges.”

NuoDB is looking to capitalize on the market-wide move to cloud-based data centers running commodity hardware. “The shock is that the large-vendor databases don’t run on gangs of small machines, being designed for single, large, and very expensive computers. That is the problem that we have solved.”

The NuoDB database can be distributed geographically, meaning that users all over the world can access the same data at the same performance levels. This is another advantage, says Morris. “Companies need a database that will run simultaneously in different locations at the same time with the same information in all those places. It is actually really hard to do.”

Morris is accustomed to working closely with prominent customers such as Dassault Systemes, the 3D design software vendor. “Dassault is using our product in a very strategic way to support their 3D design suite. We don’t just sell them the software and run away. We work with them at every level of the organization, and we will do that for years to come.”

Knowing what customers are doing, where they are going, what they need – these will be top of mind of Morris and the rest of the NuoDB team going forward. NuoDB will apply its domain knowledge to benefit other companies in the space. “If you are working with the leading player in a domain, and you address their challenges, you solve them for others in that domain. That’s what we are trying to do,” says Morris.

As executive chairman, Morris will also focus on creating technology and distribution partnerships aimed at growth.

“This is a noisy and complex market,” says Morris. “We have a unique solution to the geo distribution problem and we are helping our customers move to the cloud today.”


Lauren Gibbons Paul, a freelance business/technology writer and editor, covers topics from big data and analytics to social and mobility. She regularly contributes to various publications, including CIO, Computerworld, Network World and State Tech magazine.

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