Database impact on Profit & Loss
When it comes to analyzing your profit and loss statements, it’s likely that you only think about your database choice when you review how much you’re spending on licensing costs. After all, it’s the area most directly and obviously impacted by your database selection, and license costs can add up quickly, especially as you onboard new customers and need to increase capacity.
But when you really dig into your P&L, you’ll find that the database affects a great deal more of your margin - from application development and customer retention costs to market share and customer acquisition rates - than first appearances suggest.
In working with our customers, we've identified the following six core areas (aside from the obvious license cost savings) - some related to cost savings, some to expanded opportunity - that the database directly affects.
Check out our "Database Selection: The Financial Impact" solution brief for more information.