While writing my last post on the topic of Data Driven business, a small voice in the back of my head kept saying “it’s about information, stupid”. There is a lot of confusion in the industry about data vs. information. We’ve been talking about data for many years: databases, data management, data storage, and so on. And yet, strangely, the organization accountable for all this data is called Information Technology and is the responsibility of the Chief Information Officer (CIO). Why is this?