Big Data Is About Being Data Driven

Earlier this week, Fortune Magazine named NuoDB CEO, Barry Morris, a 2014 Big Data All-Star, as someone who they deem as “the best at connecting the dots, digging deep, and discovering the information that will transform the way businesses operate.”

Barry has attracted quite a bit of big data buzz recently. He’s commented on the definition of big data, pondered the possibility of market convergence, and discussed interesting big data use cases.

In May, participating in the “Big Data, Analytics and Insights” panel at the MIT CIO Symposium, Barry spoke about what it means to be a “big data” company; using electric car manufacturer, Tesla, as an example.

“There isn’t this deliberate process of trying to figure out how to use data. They just do it,” wrote Ron Miller of TechCrunch, reciting Barry’s Tesla anecdote. “They are monitoring every bit of data they can collect, and while they aren’t selling data, they are using it as an integral part of how they do business.”

All companies – new or old – collect data in their business operations. Data companies, however, are the ones that have figured out how to use that data to direct business decisions. It doesn’t take a company forged in the cloud era to be a big data company.

A perfect example of one such company is Boeing. They’ve been around for a while, yet they’ve found a way to use data to fuel their sales operation. Check out this article from Ars Technica on Boeing’s cloud initiative. It gives a sense of how they use data for market analysis to gain a competitive advantage and sell planes. [As a side note, Boeing is also one of the most forward-thinking companies in regards to product design, as they also use Dassault Systèmes’ 3DExperience Platform, a cloud and on-premise application platform, to design and manufacture their aircrafts.]

The takeaway: every company values their data. The ones that best understand how to integrate it into business operations will be the ones leading the pack. Or, as Barry said in a Cloud Expo panel, “At the end of the day, it’s the data, stupid. It’s not about workload mobility, it’s about data mobility.”

Fortune’s Andrew Nusca touches on this idea in his write-up of Barry as a Big Data All-Star.

“First funded in 2010, Morris’ company recently landed a massive customer—Dassault Systèmes, the second-largest software vendor in Europe—and is hurtling toward what Morris calls ‘a new convergence point.’ He’s convinced NuoDB will be at the center of it. ‘It’s not about size or speed of the data. It’s about being data-driven,’ he says. ‘Continuous improvement—that’s the revolution.’”

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